2022

Bike Smart at Nuvali

Entrant

Ayala Land Inc.

Category

Marketing - Community

Client's Name

Country / Region

Philippines

Nuvali is a popular biking destination with a community that grew to 45,000 bikers monthly in 2020. There was a need to reinforce safe biking within the community. The Bike Smart campaign was launched. This included building the right structures for bikers; promoting a fun and safe riding culture inside the property and implementing programs for inclusivity and “rideability”.
Nuvali invested in bike-friendly infrastructures to make the estate a fun and safe place to ride. This was coupled with a PHP 5 Million investment, allocated for building and maintaining its road network, bike lanes, signages, bike racks and repair stations.

Credits

Ayala Land
Leticia Oh- Nanagas
Ayala Land
Rina Reganit
Ayala Land
Mark Manundo
Ayala Land Estates
Hannah Pascual
Ayala Land Estates
Cris Zuluaga
Ayala Land Estates
Chrissy Roa
 
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Entrant

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Category

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PR & Communications

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Entrant

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