2023

RINGBROTHERS' UNBELIEVABLE UNVEILS

Entrant

Kahn Media, Inc.

Category

PR & Communications - Best Media Relations Strategy

Client's Name

Ringbrothers

Country / Region

United States

Starting in September 2022, Kahn Media prepared for the Ringbrothers' comprehensive SEMA Show debut plan. Based in Spring Green, Wisconsin, Ringbrothers has established a legacy as a world-class car designer, by continuously pushing the boundaries of automotive engineering, design and execution. It had been a few years since the Ringbrothers' debuted a car at the SEMA Show, and they planned on unveiling four custom build vehicles at the 2022 SEMA Show. The vehicles were called BULLY, PATRIARC, STRODE and ENYO. The SEMA Show is known for it's massive crowds when OEMs (original equipment manufacturers) and top car builders make an unveil, so the Ringbrothers' needed to make a splash and stand out. Kahn Media was tasked with building out a campaign that leveraged both new and existing contacts across several mediums to make the four scheduled vehicle unveils the "can’t miss experience" for media and SEMA Show attendees. Kahn Media ensured all press releases and pitches to the media highlighted the countless shop hours put into each build.

Credits

President & CEO / Kahn Media, Inc.
Dan Kahn
Account Executive / Kahn Media, Inc.
Eric Becker
 
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