2023

Pratik Daga

Entrant

Asana

Category

Information Technology - Technical Professional of the Year

Client's Name

Country / Region

United States

Pratik Daga's leadership in developing a communication platform with personalized, relevant notifications, cross-channel features, and simplified management tools is crucial in driving user engagement and retention on Asana.

As the leader responsible for technical strategy for communications at Asana, Pratik Daga oversaw the development of a personalized and relevant notification system, which considered user preferences, behavior, and context to improve user engagement. Furthermore, Pratik was responsible for balancing the notification volume while ensuring that the frequency and relevance of notifications were optimized to avoid overwhelming users with irrelevant or repetitive notifications. In addition, the individual was responsible for building cross-channel platform features that allowed users to receive notifications through multiple channels based on their preferences. This approach ensured users could receive notifications through their preferred channels, such as in-app, email, and push, enhancing the user experience and engagement.

 
2023
Valerie Jennings, MarTech Leader
Executives & Professionals of the Year

Entrant

Jennings Social Media & MarTech

Category

Executives & Professionals of the Year - Transformation Leader of the Year

Country / Region

United States

 
2023
Gapsy Studio
Business Website

Entrant

Gapsy Studio

Category

Business Website - Aesthetics

Country / Region

Ukraine

 
2023
Dr. Ilia Kolochenko
Executives & Professionals of the Year

Entrant

Dr. Ilia Kolochenko

Category

Executives & Professionals of the Year - Entrepreneur of the Year

Country / Region

Switzerland

 
2023
Affinix - Big Data Solution
Business Technology Solutions

Entrant

PeopleScout

Category

Business Technology Solutions - Big Data Solution

Country / Region

United States