2023
Entrant
Category
Client's Name
Country / Region
Pratik Daga's leadership in developing a communication platform with personalized, relevant notifications, cross-channel features, and simplified management tools is crucial in driving user engagement and retention on Asana.
As the leader responsible for technical strategy for communications at Asana, Pratik Daga oversaw the development of a personalized and relevant notification system, which considered user preferences, behavior, and context to improve user engagement. Furthermore, Pratik was responsible for balancing the notification volume while ensuring that the frequency and relevance of notifications were optimized to avoid overwhelming users with irrelevant or repetitive notifications. In addition, the individual was responsible for building cross-channel platform features that allowed users to receive notifications through multiple channels based on their preferences. This approach ensured users could receive notifications through their preferred channels, such as in-app, email, and push, enhancing the user experience and engagement.
Entrant
Jennings Social Media & MarTech
Category
Executives & Professionals of the Year - Transformation Leader of the Year
Country / Region
United States
Entrant
Gapsy Studio
Category
Business Website - Aesthetics
Country / Region
Ukraine
Entrant
Dr. Ilia Kolochenko
Category
Executives & Professionals of the Year - Entrepreneur of the Year
Country / Region
Switzerland
Entrant
PeopleScout
Category
Business Technology Solutions - Big Data Solution
Country / Region
United States