2023

Pratik Daga

Entrant

Asana

Category

Information Technology - Technical Professional of the Year

Client's Name

Country / Region

United States

Pratik Daga's leadership in developing a communication platform with personalized, relevant notifications, cross-channel features, and simplified management tools is crucial in driving user engagement and retention on Asana.

As the leader responsible for technical strategy for communications at Asana, Pratik Daga oversaw the development of a personalized and relevant notification system, which considered user preferences, behavior, and context to improve user engagement. Furthermore, Pratik was responsible for balancing the notification volume while ensuring that the frequency and relevance of notifications were optimized to avoid overwhelming users with irrelevant or repetitive notifications. In addition, the individual was responsible for building cross-channel platform features that allowed users to receive notifications through multiple channels based on their preferences. This approach ensured users could receive notifications through their preferred channels, such as in-app, email, and push, enhancing the user experience and engagement.

 
2023
Mplus Marketing Mentoring
Entrepreneur

Entrant

Mplus Agentur GmbH

Category

Entrepreneur - Training / Knowledge-Based

Country / Region

Germany

 
2023
BrickStor Security Platform
Information Technology

Entrant

RackTop Systems

Category

Information Technology - Cyber Security

Country / Region

United States

 
2023
SOAX
Customer Service

Entrant

SOAX

Category

Customer Service - Best Customer Feedback Strategy

Country / Region

United Kingdom

 
2023
We Are Matson Money
Company & Organization

Entrant

Matson Money

Category

Company & Organization - Business of the Year

Country / Region

United States