2023

Samaan Design Group_EA&D

Entrant

Samaan Design Group

Category

Entrepreneur - Art & Design

Client's Name

Pena Residence

Country / Region

United States

In the world of interior design, where trends evolve rapidly, it takes a unique blend of creativity and practical knowledge to breathe new life into old spaces. One such visionary is Kathy Samaan, whose recent transformation of an early 90s house into a modern marvel stands as a testament to her prowess.

Kathy's journey with the house began as a vision, much like her other projects. However, this 90s house posed its own set of challenges. From its outdated interiors to the structural restrictions of its time, it would require a delicate blend of innovation and adaptation. What made Kathy's approach distinctive was not just her eye for design, but her ability to bring together her design skills and her general contractor's expertise seamlessly.

Leveraging her general contracting company and resources, Kathy and her team executed a comprehensive overhaul of the house. They took on the challenge of updating structural elements while ensuring the integrity of the building. Newer, more efficient systems replaced obsolete ones. Walls that once divided and restricted spaces were either torn down or reconfigured to foster a sense of open living. Where once stood a retro jacuzzi and outdated fireplace, now stood minimalistic, sleek designs that emphasized space and light. Every corner of the house, from its kitchen counters to its new Japanese-inspired wet room, echoed Kathy's signature style: timeless and monochromatic.

But it wasn't just about aesthetics for Kathy. Her designs placed an equal emphasis on functionality. Recognizing the changing needs of modern homeowners, she incorporated elements that catered to both work and leisure, turning this 90s house into a multi-functional haven.

One of the standout features was the kitchen. It was transformed into an open-concept space, replete with custom integrated dining, making it both a cook's dream and a social hub. Bedrooms turned into serene retreats with custom headboards and trim, while emphasizing soothing textures for an extra touch of elegance.

Ultimately, Kathy Samaan's revamp of the house is more than just a design overhaul. It is a testament to what can be achieved when creativity meets expertise, and vision pairs with skill.

Credits

Founder & Principal Designer / Samaan Design Group
Kathy Samaan
 
2023
Let's Meet at The 30th
Marketing

Entrant

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Category

Marketing - Best Brand Marketing Campaign

Country / Region

Philippines

 
2023
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Business Development

Entrant

Dappz Sports

Category

Business Development - Consumer Products / Services

Country / Region

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2023
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PR & Communications

Entrant

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Category

PR & Communications - PR Agency of the Year

Country / Region

United States

 
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Customer Service

Entrant

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Category

Customer Service - Technology / Science

Country / Region

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