OPPO Singapore Hitting the Best Sales Achievement Worldwide

OPPO was the market leader in Singapore’s affordable smartphone sector, while it had 0% market share in the premium sector. According to brand trackers, OPPO’s image was behind Samsung and Apple on “technology” and “professionalism”, which were the two key brand equities related to the premium sector.

OPPO headquarters decided to launch the high-end foldable phone flagships Find N3 and Find N3 Flip globally in 2023 Q3, which was OPPO’s bold move into the premium and hi-tech sector. It was a three-month campaign from 19th October to 18th December 2023. The product launch was OPPO’s REPOSITIONING campaign to elevate the affordable mass brand to a high-end tech brand.