RenewableWorks: Website Development & Launch

TrueBlue, Inc. delivers business solutions that meet the needs of our customers. And as part of the United Nations (UN) Global Compact, TrueBlue is committed to developing strategies that help reduce the nation’s carbon footprint and build a more sustainable future. When deployment of green power solutions accelerated rapidly, we had an idea: To develop a company and brand concept that would expand our support of the renewable energy industry and leave a lasting impact for generations to come.

Last year, TrueBlue introduced a new business entity: RenewableWorks. Ideation and research began in March, and design and development in mid-April. In just six weeks, the team established a cohesive brand identity, including visuals, messaging and website wireframing. The new website and brand launched in May 2023.

While the development process was fast-tracked, each website element was carefully crafted with branding, engagement and user experience all top of mind. From fonts and colors to images and custom illustrations, the goal was to visually align with the renewable energy industry yet create differentiation. A competitor analysis had generally revealed a stiff corporate tone and overemphasis on components like solar panels, windmills or construction equipment on jobsites.

In contrast, TrueBlue aspired to showcase vibrant colors and clean fonts set off with generous white space to create a more modern look and a polished tone for RenewableWorks. Leaf-shaped illustrations represent the renewable energy industry with a light touch, while images of engaged employees and solar panels showcase our solar construction services. Concise copy, appealing page layouts and simple site navigation were all designed for a positive user experience.

Internal renewable energy construction experts helped develop foundational messaging that would resonate with target audiences. Compelling headlines were crafted and matched with images to evoke the brand archetype of the Everyman Hero — our unique combination of the traditional Everyman and Hero archetypes. With an approachable, authentic and aspirational identity, the content portrays RenewableWorks as the trusted partner you want in your corner.

The end result was a visually appealing, easy-to-use website with high-impact messaging to spur action.