RenewableWorks, a TrueBlue company, brand launch

BACKGROUND AND DESCRIPTION

TrueBlue, Inc. delivers powerful business solutions that meet the needs of our customers. And as part of the United Nations (UN) Global Compact, TrueBlue is committed to developing strategies that help reduce the nation’s carbon footprint and build a more sustainable future. When deployment of green power solutions accelerated rapidly, we had an idea: To develop a company and brand concept that would expand our support of the renewable energy industry and leave a lasting impact for generations to come.

In 2023, a group of TrueBlue professionals led by Jill Quinn— who is known for her entrepreneurial and collaborative approach to leadership — collaborated to create a new business entity: RenewableWorks. Brand ideation and research began in March, and design and production in mid-April. The new brand and website launched in May 2023, and a complete portfolio of marketing and sales collateral was quickly developed in the months that followed. Today, less than a year after its launch, RenewableWorks has 1,700+ employees who are supporting some of the nation’s largest renewable energy contractors.