Launch of RenewableWorks, a TrueBlue company

BACKGROUND AND DESCRIPTION

TrueBlue, Inc. delivers powerful business solutions that meet the needs of our customers. And as part of the United Nations (UN) Global Compact, TrueBlue is committed to developing strategies that help reduce the nation’s carbon footprint and build a more sustainable future. When deployment of green power solutions accelerated rapidly, Jill Quinn — a TrueBlue executive known for her entrepreneurial and collaborative approach to leadership — recognized a unique opportunity and jumped in head-first, quickly assembling a team of TrueBlue professionals.

Leveraging Quinn’s 25+ years of business acumen and industry expertise, this cross-functional group of leaders collaborated to create the new business entity: RenewableWorks. Her enthusiasm for the new entity was shared by TrueBlue’s renewable energy experts, including Jon Thumann and Buzz Loring, and spread to the award-winning creative team tasked with bringing RenewableWorks to life, who were led by Karah Bradshaw, Vice President of Marketing. Critical guidance was also provided by Garrett Ferencz, Executive Vice President and Chief Legal Officer, and Alison Kassel, Vice President of Technology, among other TrueBlue leaders.

Brand ideation and research for RenewableWorks began in March, and design and production in mid-April. The new brand and website launched in May 2023, and a complete portfolio of marketing and sales collateral was quickly developed in the months that followed. Today, less than a year after its launch, RenewableWorks has 1,700+ employees who are supporting some of the nation’s largest renewable energy contractors.