Make Guesswork Illegal

In September 2022, Attest, a consumer research platform for the world’s biggest and fastest-growing brands, sought to flip the script on its existing media relations program for 2023. It has worked with US-based agency Wise Up PR since 2021, achieving all of its PR goals up to that point, including numerous media partnerships, ongoing impactful media placements and a turbocharged boost in brand recognition amongst key audiences.

To take the brand to the next level, Attest wanted to move beyond the confines of traditional B2B communications programs to reveal its true personality to potential customers in the marketing and retail industries. It tasked Wise Up PR with coming up with a creative that not only achieved this goal but was rooted in authenticity for the brand.

Wise Up PR was responsible for devising the entire idea and approach around the 'Make Guesswork Illegal' campaign, which resulted in over 149 pieces of earned coverage, across a host of the biggest media outlets in the US and beyond.