2024

Metaverse Digital Commemorative Ticket

Entrant

Luo Qionghua

Category

Business Website - Tourism

Client's Name

Country / Region

China

Ms. Luo Qionghua, the creator of the Metaverse Digital Commemorative Ticket, is a globally recognized marketing expert with insights into cutting-edge technologies such as Internet, mobile Internet, cloud computing, blockchain, and AI. By boldly integrating blockchain technology into traditional scenic area tickets and commemorative tickets, along with a well-thought marketing strategy, she has set herself apart in the global arena. The marketing approach for the Metaverse Digital Commemorative Ticket delivers users a distinctive cultural consumption experience by introducing scenic-themed digital commemorative tickets on the APP, and leveraging the Metaverse technology. Each ticket features unique artwork (e.g., short videos, illustration designs, freehand sketching), a timestamp from the National Timing Center, and a blockchain hash ID, so that each ticket is conferred the unique identity, similar non-fungible tokens (NFT). By doing so, the Metaverse Digital Commemorative Ticket blend the cultural essence of scenic spots with online technological advancements. Consumers not only get immersed in a physical experience when visiting the scenic spot but also have the opportunity to keep and share this experience through digital collection, which in turn enhances the depth and persistence of their engagement with the scenic spot. They also receive an exclusive digital commemorative ticket customized by the scenic spot, making it a one-of-a-kind item in the world and showcasing the cutting-edge technology available. This practice overcomes the limitations of traditional marketing in respect of geography and time, immersing those staying away from home in the cultural allure of various regions digitally. This amply broadens the potential customer base of the market. Moreover, with regards to the digital transformation of the traditional culture and tourism sector, the innovative digital marketing strategy of Metaverse Digital Commemorative Ticket enables traditional scenic spots to appeal to younger consumers well-versed in digital technology. This not only enhances user engagement and brand loyalty but also establishes a new avenue for consumption growth and brand promotion for scenic spots.

 
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