2021

Bigo Live – Empowering users to communicate and connect with

Entrant

BIGO Technology

Category

Information Technology - App Development

Client's Name

Country / Region

Singapore

BIGO Technology is one of the fastest-growing Singapore tech companies, with over 30 offices and six R&D centres worldwide. Powered by artificial intelligence technology, BIGO’s video-based products and services have gained in popularity, with nearly 400 million monthly active users in >150 countries. These include Bigo Live (livestreaming) and Likee (short-form video).

This entry will focus on the efforts, technology, and achievements of the Bigo Live app.

Since 2016, Bigo Live – a live-streaming app, providing real-time user-generated content – has aimed to unite global communities. Targeting a Gen-Z and Millennial audience in >150 countries, users can share life moments and showcase talents, in real time, facilitating an environment of camaraderie, authentic connections, and potential income. Fans show support by sending real-time, virtual gifts, which can be converted into real money, allowing content creators to earn an income through content production – providing much-needed economic support during a pandemic.

Integrated into the app is a sophisticated Content Management System, powered by AI. This technology provides users with a safe, trusted online platform environment, by:

• Automatically reviewing over 300 million data pockets (images, videos, text) – detecting undesirable feeds (e.g. gambling) with 99.5% accuracy and removing within 60 seconds.
• Processing >300 million images, human-input review >1million images, and >60,000 pieces of negative content daily.
• Housing >200,000 undesirable keywords in our negative keyword library; AI automatically detects, issuing penalties to offenders.
• The AI operates in 20 different languages, including major languages like Spanish and French, to lesser-spoken languages like Urdu and Tamil.

For more on Bigo Live’s general functionality and capabilities, please watch the video supplied (URL below).

 
2021
Ready to Work
Marketing

Entrant

PeopleReady

Category

Marketing - Best Integrated Marketing Campaign

Country / Region

United States

 
2021
Prince Holding Group is
Company & Organization

Entrant

Hill+Knowlton Strategies

Category

Company & Organization - Corporation

Country / Region

Cambodia

 
2021
HGC evolving competitively in the digital age
Achievement

Entrant

HGC Global Communications

Category

Achievement - Achievement in Product Innovation

Country / Region

Hong Kong SAR

 
2021
TutorMe
Company & Organization

Entrant

TutorMe

Category

Company & Organization - Education

Country / Region

United States