2024

Live Sure and Live Inspired with Avida Land

Entrant

Avida Land Corp.

Category

Creative - Best Marketing Campaign

Client's Name

Country / Region

Philippines

Avida Land, the upper-middle-income residential brand of Ayala Land, has over 30 years of experience in developing quality homes and vibrant communities. With a steadfast commitment to creating inspiring living spaces, Avida has established itself as a trusted name among discerning homebuyers.

Recognizing the profound impact that a home can have on one's life, Avida Land launched the "Live Sure and Live Inspired" campaign. This three-part video series delves into the heart of what makes an Avida home truly exceptional. The campaign encapsulates the brand's promise of security, community, and fulfillment, inviting viewers to envision a life where their aspirations and dreams can flourish.

At the core of Avida Land's ethos lies a deep-rooted belief in the power of a secure environment. The company's meticulously designed communities offer a haven of tranquility, where residents can enjoy peace of mind and protection. From its security features to well-maintained common areas, Avida Land ensures that its residents feel safe and comfortable in their homes.

But Avida Land's commitment to excellence goes beyond the tangible aspects of homeownership. The company understands that a home is more than just a physical space; it's a place where dreams are realized and aspirations take flight. The "Live Sure and Live Inspired" campaign captures this essence, showcasing the transformative power of an Avida home.

By choosing Avida Land, individuals, and families can be confident that they are investing in more than just a property. They are investing in a lifestyle that is defined by security, community, and inspiration. Avida Land's unwavering dedication to enriching living experiences has made it a value-for-money asset for Filipinos.

 
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