Technology Excellence Award of the Year

With over 14 years in IT, Geetesh Sanodia has been instrumental in designing and implementing enterprise-level applications, particularly in Customer Relationship Management (CRM) systems across banking, capital markets, healthcare, and telecommunications.

As Associate Director at RBC Capital Markets, he leads CRM strategy and implementation for the Client Digital space, managing a global support team and overseeing product roadmaps. He integrates Salesforce Financial Services Cloud and Tableau to provide advanced analytics and AI-driven insights, aligning CRM with business objectives.

Previously, at Santander Bank, Geetesh transformed CRM systems with the nCino Cloud Banking platform, improving data models and customer experience. His consulting work at Accenture involved major financial institutions like JP Morgan and Goldman Sachs, where he led Salesforce migration projects that enhanced customer insights and reduced costs.

A Salesforce 10X certified professional, he specializes in Salesforce Lightning Migration, Financial Services Cloud, and Service Cloud. Geetesh's leadership has driven revenue growth and improved client retention.

He also contributes to academia with research on AI-driven CRM systems and serves on the editorial boards of six journals, focusing on AI, cloud computing, and data management. His career is characterized by strong technical skills, innovation, and a commitment to delivering transformative solutions.