2024
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Client's Name
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At a time when the demand for marketing video content is exploding, the challenge for most organizations is that traditional video is expensive, time-consuming, and cannot scale to meet the growing need. At the same time, the desire for authentic stories from real people is replacing slick advertising videos.
MahaloHub is a web-based SaaS tool that makes it easy for companies of all sizes to invite, capture, and edit a steady stream of authentic customer and employee testimonial videos and easily share them across their digital channels - website, social media, microsites, and even presentations.
The use cases are numerous across marketing, product, talent acquisition, and more: customer testimonials, employee stories, product reviews, thought leadership, research, new employee onboarding, employer branding, team communications, and customer feedback.
MahaloHub enables companies to easily and efficiently:
• personalize invitations
• customize questions
• review and edit videos with simple yet advanced editing tools including AI-powered enhancement, branding, call-to-action, text overlap, trimming, cropping, and more
• share everywhere with a single click
• edit and download transcripts
• review and download Word Cloud analysis to identify themes and common messages shared in videos
• track analytics
• share reward gift cards from more than 250 + options
With the Campaign feature, companies can gather authentic videos from multiple segments, each with unique questions and topics.
The guided user experience for recording is just as simple. Customers and employees can record their video responses any time and from any device, review and re-record until they are happy, and agree to the consent release.
Credits
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Vinay Gupta
Category
Information Technology - Software
Country / Region
United States
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Aisera
Category
Company & Organization - Startup of the Year
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DAVV Indore India
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Executives & Professionals - Research & Development Executive of the Year
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Ayala Land, Inc.
Category
Marketing - Best Experiential Marketing Campaign
Country / Region
Philippines