2025

Art Tents: Where Filipino Creativity Meets Commerce at Ayala Malls Centrio

Entrant

AyalaLand Malls Inc

Category

Marketing - Best Brand Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls Centrio, a premier shopping and lifestyle destination in Cagayan de Oro (CDO), continuously innovates to create experiences that go beyond retail. Recognizing the lack of accessible art spaces and promotional support for local artists, the mall introduced Art Tents—a brand-driven initiative designed to integrate art, commerce, and community engagement into the mall experience.

Launched in 2019, Art Tents transforms Centrio’s activity area into an immersive art fair, featuring conical exhibitor tents, live art demonstrations, cultural performances, and interactive installations. Beyond exhibition and sales, it also fosters education through workshops on creative entrepreneurship, portfolio building, and artistic careers. The event has been held annually from 2019 to 2024, growing in scale and impact each year.

Over the years, Art Tents has evolved into a flagship annual event, attracting artists, enthusiasts, and mallgoers from across the region while reinforcing Ayala Malls Centrio’s brand as a hub for creativity, culture, and commerce.

 
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Marketing

Entrant

Ayse Caglar

Category

Marketing - Aerospace & Defense

Country / Region

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Founder & CEO
Marketing

Entrant

Nitin Mahajan

Category

Marketing - Marketing Agency of the Year

Country / Region

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Information Technology

Entrant

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Category

Information Technology - AI & Automation

Country / Region

United States

 
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Executives & Professionals

Entrant

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Category

Executives & Professionals - Transformation Leader of the Year

Country / Region

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