2025

Empowering Customers Through Data-Driven Marketing: Fintech Innovation & CDP Optimization for Financial Well-Being

Entrant

Tanmaykumar Shah

Category

Marketing - Best Inbound Marketing Campaign

Client's Name

Country / Region

United States

As Vice President – Marketing Analytics Manager at JPMorgan Chase & Co., Tanmaykumar Shah has over 15 years of experience leading digital transformation, data-driven marketing, and customer engagement strategies in the banking sector. Tanmaykumar specializes in leveraging technology and analytics to enhance customer experiences and optimize marketing efficiency.

Tanmaykumar’s expertise includes credit cards, home lending, and financial services, with deep technical proficiency in SAS, SQL, Snowflake, Salesforce Marketing Cloud (SFMC), and AWS. His work focuses on building automated, scalable, and data-driven marketing initiatives that drive business impact.

One of Tanmaykumar’s most notable achievements is his leadership in transforming the marketing approach for Chase Credit Journey (CJ), a free credit monitoring and identity theft protection tool. CJ helps customers track, understand, and improve their credit scores, while also providing proactive fraud monitoring to enhance financial security.

By transforming CJ’s marketing approach into a highly personalized, insight-driven engagement model, Tanmaykumar has significantly improved customer engagement, retention, and financial awareness, reinforcing Chase’s position as a leader in digital banking and fintech marketing innovation.

 
2025
Technology Takes Hold of GOVCON With James Radford and Trust Consulting Services
Business Technology Solutions

Entrant

Trust Consulting Services

Category

Business Technology Solutions - Technology Team of the Year

Country / Region

United States

 
2025
 Vision Prism: The AI and Analytics Engine for Business Transformation
Business Technology Solutions

Entrant

IntouchCX

Category

Business Technology Solutions - Analytic Solution

Country / Region

Canada

 
2025
Hawke x ZipString: Affiliate Marketing Campaign
Marketing

Entrant

Hawke Media

Category

Marketing - Best Affiliate Marketing Campaign

Country / Region

United States

 
2025
Integrating AI-Driven Security Protocols into Multi-Tier Architectures
Information Technology

Entrant

Sandeep Parshuram Patil

Category

Information Technology - Technical Professional of the Year

Country / Region

United States