Senior Data Scientist

Anusha Musunuri is a Senior Data Scientist at Snap Inc., where she specializes in developing data science, product analytics, and machine learning-driven advertising solutions. These innovations have significantly enhanced ad targeting, ranking, and delivery, contributing to multi-million dollar incremental revenue growth for Snapchat's global SMB advertisers. With over 12 years of experience in analytics and machine learning, Anusha has driven impactful improvements in ad performance across various industries, including consumer, ads marketplace, and marketing data science analytics.

Throughout her career, Anusha has worked at leading organizations such as Reddit, Evernote, eBay, and Intuit, where she has designed and optimized data-driven models that fuel business growth and operational efficiency. Her expertise in translating complex data into actionable insights has consistently led to measurable improvements in user growth, revenue optimization, and strategic decision-making. Additionally, she has contributed to the field through published research in peer-reviewed journals and IEEE, focusing on enhancing decision-making, optimizing machine learning models, and improving business intelligence strategies.

Anusha is also a recognized leader and mentor in the data science community. She serves as a peer reviewer for international conferences and as a judge for technology awards, where she evaluates cutting-edge research in data science and machine learning. Through mentorship programs like Women in Tech, Women in Big Data, and Women in Data Science, Anusha provides guidance and career coaching to aspiring data scientists, including a female US Coast Guard veteran transitioning into the field.

Her work has been acknowledged through patented innovations in data-driven social media analytics, underscoring her ability to merge technical expertise with business impact. Through her contributions, Anusha continues to drive meaningful advancements in data science and analytics, shaping the future of technology and business.