Li Jintao: Pioneering Creative Excellence in Global Advertising

Li Jintao is the Founder and CEO of Visual Signal.TAO, a leading creative agency in China’s advertising industry. Holding a Master’s degree in Digital Arts from Peking University, Li began his career as a Senior Producer at Viacom’s MTV China (2007–2013), where he honed his skills in crafting compelling promotional content. In 2013, he established Visual Signal.TAO to blend cutting-edge technology with storytelling. As CEO, he has guided the agency to prominence, collaborating with major brands like Huawei, Xiaomi, and vivo. Simultaneously, as a Producer, Li remains deeply involved in projects, ensuring each meets his rigorous standards for creativity and technical precision.

Under his leadership, Visual Signal.TAO earned the title of China’s most influential advertising agency in 2024 from the China Advertising Association’s Film Division. Li’s influence extends beyond his agency; he served as a final jury member for the China Golden Lion Advertising Awards in 2023 and 2024, gaining global recognition. His adoption of tools like Cinema 4D and AI reflects his commitment to innovation and accessibility, shaping industry standards and supporting emerging talent. This dual focus has elevated Visual Signal.TAO’s reputation solidified Li’s role as a visionary leader in the global creative landscape.