2025

ADP® Accountant HelpDesk Expands Firms’ Value to Clients

Entrant

ADP®

Category

Customer Experience - Small Business

Client's Name

Country / Region

United States

ADP’s accountant partner program provides new revenue stream opportunities for accountants by empowering them deliver ADP payroll solutions to their own clients. The ADP® Accountant HelpDesk is a cornerstone of ADP’s accountant partner program, and ADP is the only payroll provider to offer a dedicated helpdesk to its partner accountants.

The HelpDesk provides concierge-level service to thousands of accounting partner program firms. It was specifically designed to support these accountants with dedicated, expert guidance across payroll, tax compliance, and client service. The Accountant HelpDesk also supports users of the award-winning Accountant Connect℠ platform. (Accountant Connect℠ is a free online tool for accounting firms to manage their ADP® payroll and HR clients, as well as to provide payroll, tax advisory, HR consulting, and business valuation services.)

The HelpDesk, with a seasoned team they've delivered personalized, accurate technical assistance through direct phone, email, or within Service Connect (a secure document-sharing and inquiry-tracking tool within Accountant Connect).

Accountant HelpDesk’s unique structure allows it to function not only as a reactive support line but as a proactive partner in firm success. It plays a pivotal role in ADP’s broader mission to empower accountants to evolve from traditional service providers into strategic advisors. HelpDesk specialists are not only product experts but also consultative resources, guiding firms through evolving business demands, tax updates, and complex client inquiries.

The integration of HelpDesk into the Accountant Connect tool also ensures fast, seamless access to support, while tools like the Partner Health Dashboard empower countless ADP sales associates to address issues before they escalate. These features reinforce Accountant HelpDesk’s foundational role: to provide accountants with a reliable, informed and human supported experience — one that evolves alongside the accounting profession itself.

ADP’s investment in the Accountant HelpDesk reflects its recognition of the accountant’s changing role and the increasing complexity of their clients’ needs. The Accountant HelpDesk continues to deliver high-impact service at scale, enabling accounting professionals to thrive in a fast-paced, advisory-driven industry.

Credits

 
2025
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Creative

Entrant

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Category

Creative - Creative Department / Team of the Year

Country / Region

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Category

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Country / Region

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Category

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Category

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