2025
Entrant
Category
Client's Name
Country / Region
System Name: Digital Invisible Customs – A Seamless and Smart Trade Ecosystem
Project Overview
Abu Dhabi Customs (ADC), the Emirate’s primary gateway for trade and compliance, plays a critical role in safeguarding borders while facilitating the smooth movement of goods. With a bold vision to become a world-class customs authority, ADC has pioneered the Digital Invisible Customs Ecosystem, a first-of-its-kind global model designed to minimize direct customer–government interactions while maximizing efficiency, transparency, and security.
This groundbreaking ecosystem integrates AI, blockchain, RPA, advanced analytics, and cross-border connectivity to create a fully digital, intelligent, and paperless trade environment. Key Capabilities and Subsystems, including:
• Foreign Customs Integration – Real-time AI-powered data exchange with Saudi Arabia, Jordan, Kuwait, and other partners, strengthening border security and accelerating trade flows.
• Government-to-Business (G2B) Integration – Direct system-to-system connectivity enables instant release of express courier shipments in under 1 minute (previously 20 minutes).
• TradeChain (Blockchain Platform) – A proprietary blockchain solution reducing clearance times from 20 minutes → 6.1 minutes and costs from AED 54 → AED 38.8 per transaction.
• Other Government Authorities (OGA) Integration – Synchronization with 60+ public and private entities and 80+ systems, streamlining inter-agency collaboration and compliance.
• TAMM Integration – Consolidation of 40+ customs services into Abu Dhabi’s single-window platform, delivering 100% automation and real-time customs dashboards.
• Digital Trade Corridors – Blockchain-enabled, paperless trade corridors supporting proactive risk management and regulatory data sharing.
• Border Crossing Permits (BCP) – Pre-arrival declaration system at land borders that reduces congestion, optimizes truck flows, and lowers CO₂ emissions.
Strategic Impact
• Enhanced Trade Facilitation: Clearance times and costs drastically reduced, accelerating cross-border flows.
• Strengthened Compliance: AI-driven risk management and advanced analytics reinforce border security and trust.
• Seamless Customer Experience: Traders, brokers, and government entities benefit from proactive, paperless, and real-time services.
• Sustainability: Significant reductions in paperwork, manual processes, and emissions contribute to greener trade practices.
Through Digital Invisible Customs, ADC has redefined the future of customs modernization, positioning Abu Dhabi as a global leader in smart trade facilitation, digital governance, and sustainable economic growth.
Credits
Entrant
Gravity Global
Category
Marketing - Marketing Agency of the Year
Country / Region
United Kingdom
Entrant
CarrefourSa
Category
Achievement - Achievement in Data-Driven Decision Making
Country / Region
Turkey
Entrant
John Whelan
Category
Customer Experience - Customer Experience Executive of the Year
Country / Region
United States Minor Outlying Islands
Entrant
pladis
Category
Business Technology Solutions - Operation Management Solution
Country / Region
Turkey