2025

Mr. Osman Arslan, CEO

Entrant

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Category

Management - Inspiring Leadership of the Year

Client's Name

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Country / Region

Turkey

Halkbank, established in 1938 with mission of supporting artisans and SMEs and accelerating sustainable economic development in Türkiye, has become one of the most stable, pioneering, and respected institutions in Turkish banking sector.

Since his appointment as General Manager on June 8, 2017, Osman Arslan has been the architect of Halkbank’s transformation into a future-focused, inclusive, and impact-oriented financial institution. Under his visionary leadership, the Bank has maintained its founding mission while boldly embracing innovation, sustainability, and digitalization across all operation areas.

In 2024, despite widespread global inflationary pressures and tightening financial conditions, Halkbank achieved outstanding growth reaching TL 3 trillion in total assets (up 37%), increasing cash loans by 15%, and deposits by 27.2%. The Bank created an economic value of TL 75.3 billion, further solidifying its central role in Türkiye’s economic resilience and development.

Thanks to Mr. Arslan’s unwavering commitment to SMEs, 56.9% of commercial loans were allocated to SME customers. Halkbank retained its market leadership with a 15.9% share in SME lending.

Mr. Arslan personally leads all strategic focus areas and represents the Bank in every major initiative, policy dialogue, and stakeholder platform, ensuring Halkbank’s values, vision, and mission are reflected consistently across every project and touchpoint.

Credits

 
2025
VEON
PR & Communications

Entrant

VEON

Category

PR & Communications - Best Public Affairs Strategy

Country / Region

United Kingdom

 
2025
Intelligence Connected
Creative

Entrant

Gravity Global

Category

Creative - Best Digital Campaign

Country / Region

United Kingdom

 
2025
BigID
Business Technology Solutions

Entrant

BigID

Category

Business Technology Solutions - Data Protection Solution

Country / Region

United States

 
2025
Reversing the Narrative on Anniversaries: IKEA Germany’s 50th Anniversary
PR & Communications

Entrant

IKEA Germany

Category

PR & Communications - Best Event-Led PR Campaign

Country / Region

Germany