Nasdaq - The Winning Formula

The Winning Formula is a Nasdaq's flagship interview series spotlighting conversations at the intersection of business and sports. Featuring notable athletes, entrepreneurs, and sports executives, the show – hosted by Nasdaq’s Joel Kolani and Poppy Shen – uncovers what drives performance, leadership, and innovation – on and off the field.

Currently sponsored by Mercedes-AMG PETRONAS F1 team, the show has featured notable voices including Alex Honnold, Jimmy Butler, Toto Wolff, George Russel, Allyson Felix, Kelley O’Hara, Jordan Chiles, and more, covering wide range of sports. Filmed inside Nasdaq's MarketSite studio in Times Square or remote locations, each episodes explores the parallels of business and sports, covering topics like resilience and leadership, the business of sports, the rise of women’s sports, athlete entrepreneurship, financial literacy, and more.

Every episode is published on Nasdaq.com and repurposed for social platforms including LinkedIn, X, YouTube, YouTube Shorts, TikTok, Instagram and Facebook.