2026
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Homethrive is closing one of the biggest gaps in caregiving support, serving the 73% of U.S. adults that provide unpaid care for a loved one. As employees balance work with childcare, eldercare, disability, chronic conditions, and loss, traditional caregiving and loss benefits often stop at leave, leaving individuals to navigate complex, ongoing responsibilities alone.
Offered as an employee benefit and distributed through insurance companies, health plans, consultants, brokers, and financial institutions, Homethrive is built to scale across diverse populations and workforce needs. It transforms caregiver support from a hidden workforce challenge into a competitive advantage by improving well-being, retention, productivity, and engagement at scale.
At its core, Homethrive replaces disconnected tools and vendor handoffs with a single, seamless platform that users can access 24/7. The technology combines AI-driven predictive analytics with unlimited access to experienced social workers, enabling early identification of caregiving challenges and delivery of personalized “next best actions” before issues escalate. Users receive guided workflows, curated resources, and hands-on assistance for complex needs such as navigating Medicare, securing childcare or eldercare, coordinating disability services, managing chronic conditions, proactive estate planning, and navigating loss.
But behind the numbers are real employees whose lives and workdays are transformed everyday by Homethrive’s support. Joan, for example, cares for her 20-year-old son Aidan, who has autism and needs full-time support. Homethrive has been able to support her by advocating for expedited Medicaid services, connecting her to disability resources, researching respite options, and helping identify an adult day center suited to Aidan’s needs and interests.
This personalized, actionable support helps Homethrive users remain focused, engaged, and productive at work while caring for the people who matter most.
Credits
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Karen Nikoghosyan
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Entrepreneur - Outstanding Start-up Entrepreneur
Country / Region
United States
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Virtualitics
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Business Technology Solutions - Best Use of Emerging Technology
Country / Region
United States
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Allstate Identity Protection
Category
Customer Experience - Cyber Security
Country / Region
United States
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Total Clean
Category
Management - Business to Business
Country / Region
United Kingdom