UAP 100th Anniversary Celebration

In 2026, UAP Inc.-Canada’s leading distributor of automotive and heavy vehicle parts under the NAPA brand – is celebrating 100 years of history, innovation and commitment. To launch its centennial year, UAP placed its people at the center of the story with an integrated communications campaign featuring a cinematic manifesto video, an original soundtrack composed and performed by team members from across the country, and an 80-page commemorative magazine.

The manifesto video captures a century of legacy through an epic, emotional lens, featuring the joint narration of the outgoing and incoming presidents as a symbol of continuity and forward momentum. The employee-created soundtrack, born from a national talent search that brought seven team members to a professional Montreal recording studio, elevates the production beyond traditional corporate content.

Built around the theme “Leading the Way,” the campaign reflects UAP’s identity as a Canadian industry leader driven by collaboration, expertise and a vision that looks firmly toward the future. This is a celebration not just of where UAP has been, but of the people who continue to pave the way forward.