Flipkart Commerce Cloud – More Than Before

Flipkart Commerce Cloud (FCC) is the enterprise SaaS arm of Flipkart, a Walmart company: a composable, AI-native commerce platform serving enterprise retailers worldwide. Launched in 2023, FCC is a young challenger brand of around 200 people competing against far larger legacy vendors for both market attention and senior talent.

In tech, the conversation about working mothers is almost always defensive, centred on what women lose. The phrase "career break" quietly frames motherhood as a pause or a setback, feeding the well-documented motherhood penalty. FCC saw this language in its own halls: only a small fraction of its workforce are mothers, and their stories were being told inside a frame that misrepresented what they had lived.

For Mother's Day 2026, a moment usually filled with generic sentiment, FCC chose to say something true instead. "More Than Before" is a 3:35 unscripted documentary featuring three real FCC leaders at different stages of motherhood: a Head of Marketing, a Director and a Group Product Head. The campaign objective was to reframe motherhood in tech from deficit to growth while measurably advancing FCC's brand and employer brand, with success framed across reach, reputation and relationships, and revenue treated as a longer-term outcome through talent attraction.