2022

Electric Moments

Entrant

Gravity Global

Category

Marketing - Business to Business

Client's Name

LeasePlan

Country / Region

United Kingdom

In a declining B2B marketplace, it takes
a truly game-changing campaign to
outstrip targets for marketing-qualified
leads (MQLs) and orders. But that’s
precisely what LeasePlan UK (LPUK) has
delivered with Electric Moments.
Building on extensive research, designed to identify obstacles preventing businesses and drivers from choosing electric vehicles (EVs) over traditional combustion engine cars/vans, Gravity partnered with LeasePlan to developed a multifaceted campaign that would later be recognised as the most successful marketing campaign in LPUK’s history.

Informed and validated by extensive market research, the core creative theme underpinning this hugely successful campaign was ‘Electric Moments’, an emotionally-led territory that celebrated the ‘lightbulb’ moment when businesses and drivers realise the benefits of transitioning to EVs. Key to its success was the flexibility of Electric Moments; the extensive pre-campaign research helped us to uncover stories – or the ‘moment’ that EVs just made sense – and that in turn informed the creative messaging.
The impact has been profound. With a great ROI, the campaign has surpassed targets for MQLs and corresponding EV orders in LPUK’s direct B2B channel by a great margin respectively. Leads in the indirect
(broker-led) space have meanwhile doubled, with an acceleration in order run rate.

 
2022
Splash - A leading student loan refinancing marketplace
Customer Service

Entrant

Splash Financial

Category

Customer Service - Best Improvement Strategy in Cusomer Service

Country / Region

United States

 
2022
DevOps/Agile Implementation of SAP Change Management
Information Technology

Entrant

Gainesville Regional Utilities

Category

Information Technology - Utilities

Country / Region

United States

 
2022
Hennessey Digital | Best Workplace 2022
Company & Organization

Entrant

Hennessey Digital

Category

Company & Organization - Best Workplace of the Year

Country / Region

United States

 
2022
Jurny - A Hospitality Tech Company
Product & Services

Entrant

Jurny

Category

Product & Services - Hospitality

Country / Region

United States