Quick Impact: A Cutting-Edge Social Media Campaign with Instant Results

KIOSKO is a global digital agency that excels in social media marketing for exceptional businesses throughout Russia, the CIS, and now the United States. The agency boasts a diverse portfolio of clients, including Michelin-starred chefs, major international restaurant groups, television networks, top-tier recruitment agencies, and influential bloggers with vast audiences. With over ten years in the industry, KIOSKO has established a reputation for delivering customized strategies tailored to the unique needs of each client, guiding them through all phases of execution. This expertise has led numerous prestigious brands to choose KIOSKO over larger, more recognizable firms. Specializing in the creation and implementation of highly effective social media marketing strategies, KIOSKO consistently achieves fast results within tight deadlines, further solidifying its standing as an industry leader.

KIOSKO agency embarked on a transformative project with ManpowerGroup Russia, a prominent leader in workforce solutions. Faced with the challenge of launching a new Instagram account that had fewer than 100 followers and critically low engagement levels, KIOSKO set out to create a comprehensive SMM growth strategy that would achieve significant audience reach without a budget for paid promotion.

The campaign unfolded in a carefully structured manner. First, KIOSKO's talented team undertook a visual transformation of the account, crafting standard templates that seamlessly integrated the brand's colors, fonts, and logos. This meticulous attention to detail ensured a cohesive and appealing visual identity. Next, they restructured the content plan, significantly increasing the amount of thematic, viral, and entertaining content to enhance organic visibility. This innovative approach not only catered to the audience's preferences but also optimized reach through social media algorithms.

Recognizing the importance of engagement, KIOSKO developed unique formats for entertaining content that resonated with the recruitment niche and had the potential to go viral. With a strategic implementation plan in place, they established a consistent posting schedule while continuously analyzing performance metrics to fine-tune their approach.

The results of KIOSKO's efforts were nothing short of remarkable. In the first month, the new strategy propelled the account's reach to an impressive 4,434 users, marking a staggering 445% increase in new user reach. Profile visits surged to 227, and engagement with the reels skyrocketed by 327%. By the second month, the account reached 19,182 users, achieving a 324% increase in new user reach and 4,742 profile visits. Engagement among new users soared by an astonishing 858%, showcasing the viral potential of KIOSKO's content.

This campaign stands as a testament to KIOSKO’s innovative spirit and commitment to excellence in social media marketing. Without relying on paid promotion, they successfully achieved extraordinary growth in reach and engagement through high-quality, engaging content. This success not only transformed ManpowerGroup's Instagram presence but also solidified KIOSKO’s reputation as an industry leader, consistently delivering rapid and measurable results. Their ability to create and implement such effective strategies within just two months reaffirms KIOSKO’s status as a trailblazer in the digital marketing landscape, deserving of accolades for their outstanding achievements.