Tech-Driven Digital Marketing & Data Optimization

As Vice President – Marketing Analytics Manager at JPMorgan Chase & Co., Tanmaykumar Shah have over 15 years of experience driving digital transformation, data analytics, and customer engagement strategies in the banking sector. Tanmaykumar’s expertise spans credit cards, home lending, and financial services, with a strong focus on leveraging technology and data to improve customer experiences and operational efficiency.

Tanmaykumar’s role involves developing data-driven marketing strategies, optimizing audience targeting, and enhancing engagement through personalized campaigns. He has extensive expertise in technologies like SAS, SQL, Snowflake, Salesforce Marketing Cloud (SFMC), and AWS, which he used to automate and scale marketing initiatives. Tanmaykumar specialized in integrating advanced analytics with business strategy to drive innovation.

Tanmaykumar has played a pivotal role in transforming marketing strategies for both products, moving from manual, list-based approaches to dynamic, automated, data-driven segmentation. His leadership in these initiatives has enhanced financial accessibility, improved customer engagement, and increased revenue growth for Chase.

Through Tanmykumar’s expertise in audience segmentation, marketing automation, and cross-functional collaboration successfully led large-scale projects that have reached millions of customers. It significantly improved operational efficiency, and strengthened Chase’s position as an industry leader in digital transformation.

These initiatives underscore his ability to bridge technology, analytics, and marketing strategy to drive impactful results while ensuring compliance with regulatory standards in the financial industry.