Financial Advice Association Australia: Improving access to financial information, advice & education.

Financial Advice Association Australia (FAAA) is the leading body proudly representing financial advice professionals in Australia. They advocate for and elevate the financial advice profession by representing the interests of members and their clients.

FAAA faced a significant challenge in uniting two major industry bodies with separate brands and websites. This merger, amidst a backdrop of increased regulatory scrutiny, necessitated a complete website overhaul to serve over 10,000 members, consumers, and government bodies.

The existing website was a confusing 1,000-page labyrinth lacking clear segmentation between member and consumer content. FAAA needed a digital transformation to consolidate the brand, simplify content, enhance user experience, improve member engagement, and drive consumer education.

3Phase Marketing was tasked with this transformation, delivering a streamlined, user-centric platform launched in April 2024. This new website features intuitive navigation, concise resources, and a dedicated consumer-facing section called "Money & Life."

The results have been impressive, with double-digit growth in key metrics like engaged sessions and average session duration. The transformed website empowers FAAA members with vital information, connects consumers with qualified advisors, and promotes financial literacy across Australia. The website now serves as a central hub for financial advice in Australia, supporting members, educating consumers, and promoting financial literacy.