Co-Founder and Commercial Director

Nataliya Bilchenko is a visionary entrepreneur and co-founder of LUXPAU — a rapidly growing international company specializing in the import and distribution of frozen fruits, berries, and vegetables across Europe, the Middle East, and North America.

Over the past year, under Nataliya’s leadership, LUXPAU achieved one of the most impressive growth trajectories in its segment — increasing revenue by 239%, tripling sales turnover (from PLN 6.53M to PLN 22.17M), and expanding product volumes from 912 to 2,420 tons. More importantly, this growth was achieved not during a period of economic stability — but amid one of the most challenging times in Eastern Europe’s recent history.

In 2023–2024, LUXPAU operated under immense geopolitical pressure: war in Ukraine, sanctions, Polish agricultural import bans, farmer blockades at the border, and severe disruptions in logistics. Yet Nataliya managed to not only ensure business continuity, but transform the company into a high-performing and resilient structure.

She introduced the proprietary G.E.A.R. Model™ (Growth, Execution, Automation, Resilience) — a methodology she created and implemented to systematize expansion and enable sustainable scaling. The model became the backbone of LUXPAU’s operations and is now used for strategic planning, automation, and crisis navigation.

Nataliya’s hands-on leadership included building strategic supplier relationships, launching IT and CRM infrastructure, leading negotiations with key global partners, and representing the company at major international trade fairs (ANUGA, GULFOOD, SIAL). Her ability to combine operational execution with strategic foresight directly contributed to the company’s transformation from a local trader to a global player in frozen food trade.

Beyond metrics, Nataliya is known for her entrepreneurial courage, her belief in structured systems, and her ability to turn high-pressure environments into springboards for breakthrough results. She exemplifies what it means to lead with both heart and discipline — and her work continues to shape the future of trade-led resilience.

This nomination celebrates not just what she has built, but how she has built it — with vision, action, and lasting impact.