The Tree of Life

Created in the Surf Ballroom at Dorado Beach, a Ritz-Carlton Reserve, The Tree of Life was an intimate awards ceremony designed for 60 employees within the company’s exclusive “VIP Circle.” The client envisioned an experience that felt personal, elevated, and completely transformative within a ballroom their guests visited every morning for breakfast.
A key design directive was the incorporation of blue tones to reflect the company’s corporate identity, while the CEO specifically requested an atmosphere that felt as though guests were dining “under the stars”.
To achieve this vision, our design team executed a complete 360-degree transformation of the ballroom. Every detail was custom considered — from carpeting, draping, and ceiling treatments to architectural integrations involving AC ventilation, safety exit signage, and the trussing structure required to support the starlight ceiling installation and custom lighting elements.
The production timeline presented a unique challenge. Because the ballroom remained in daily use until the day of the event , construction began immediately following breakfast service and the company’s business session the day before the event. From that moment forward, production continued nonstop until just three hours before guest arrival.
Branding was thoughtfully woven throughout the experience. Centerpieces featured custom corporate-inspired books, reinforcing the company identity while maintaining a sophisticated aesthetic that intentionally avoided feeling like a wedding.
The event’s name, The Tree of Life, was inspired by the olive tree placed atop a small circular stage riser for the speakers. Beyond its visual beauty, the olive tree symbolizes unity, family, growth, and connection — perfectly reflecting the spirit of this close-knit VIP Circle. While corporate discretion prevented these themes from being stated explicitly, the design communicated them effortlessly.
These well-traveled guests were genuinely astonished upon arrival. The transformation exceeded expectations, and the client was especially thrilled that Design Pop helped position their team as seasoned professionals in front of company leadership.